I started WLNSS. An on-demand healthcare app.

I wasn't just running it. I helped build the app, built the operations, the systems, and the brand from scratch.

User experience. Provider flow. Scheduling logic. Training frameworks. Nurse onboarding. All of it.

I hired, trained, and managed 250 nurses nationwide. My phone basically turned into an EMS dispatch line.

I handled:

Working alongside my co-founders. Two healthcare investors at KKR & Co.

WLNSS was simple at its core:
Healthcare that came to you.

IVs, injections, wellness treatments, COVID testing, urgent support. Delivered by licensed nurses, on demand.

We scaled to nearly 10,000 users.

WLNSS taught me:

• How to build a medical app and marketplace from scratch
• How to manage clinical teams
• How to run operations at scale
• How to brand healthcare without making it look like a hospital brochure
• How to fix problems before anyone realized they existed

I started BATH with one clear intention:

To take IV therapy out of the strip-mall setting and reimagine it as something private, elevated, and deeply personal.

There was no PR agency. No marketing team. No influencer push.

Just relationships, discretion, and word of mouth.

Over time, that approach quietly positioned BATH within rooms occupied by some of the most influential people in entertainment, sports, business, and culture — not through promotion, but through trust.

BATH is referral-only by design.

If you know, you know. If you don't, you won't find billboards or splash pages. That's intentional.

The individuals you may see associated with BATH are people I've collaborated with, built alongside, or created wellness environments around — not medical claims, simply professional relationships I value.

Behind the scenes, I've partnered with exceptional medical professionals who share the same standards around safety, precision, and execution.

BATH grew because it was built carefully.

I designed the systems. I shaped the experience. I developed the brand architecture.

What began as a small, focused operation evolved into a trusted resource for people who expect excellence, delivered quietly.

The companies you keep say everything.

These aren't sponsorships or paid placements. These are relationships built through trust, access, and delivering an experience that the most discerning names in the world actually rely on.

From the world's top talent agencies to the most exclusive hospitality in the world — these partnerships were earned, not bought.

CAA and WME opened doors to the most influential talent on the planet. Four Seasons, The Maybourne, San Vicente Bungalows, and The Madison Club represent the pinnacle of where elite clientele live, stay, and gather. The NBA and F1 are the stages where culture and sport collide at the highest level.

BATH was there for all of it.

I've been fortunate to work alongside incredible people across entertainment, sports, business, and culture. These are some of the relationships and moments I value most.